Rusev Delivers a “Be Like Rusev” Promo on RAW

A Promo That Became the Spotlight
In the world of WWE, Rusev Delivers a “Be Like Rusev” Promo on RAW | promos always hold a special place. Sometimes they spark rivalries, and sometimes they completely change how a superstar is seen. That’s exactly what happened on September 1, 2025, on WWE RAW, when Rusev dropped one of the most memorable promos of his career. It came right after his huge win over Sheamus at Clash in Paris.
The promo wasn’t just a celebration of victory—it revealed a whole new side of Rusev. In bold words, he declared: “I’m no bully — I’m a beacon.” The line instantly went viral and reshaped how fans viewed him. From being known as a powerhouse, Rusev suddenly stepped into the spotlight as an inspirational figure.
The Background – Clash in Paris Victory Over Sheamus | Rusev Delivers a “Be Like Rusev” Promo on RAW
The Clash in Paris pay-per-view was full of highlights, but one of the biggest moments came from Rusev’s match against Sheamus. Both superstars are known for their punishing in-ring style. On one side was Sheamus, the Celtic Warrior, always fierce and aggressive. On the other was Rusev, a brute force ready to prove his dominance.

The match was a war. Every move had the crowd on edge. Finally, when Rusev unleashed his finishing sequence and pinned Sheamus, the arena erupted. That victory wasn’t just another notch on his record—it felt like the start of a new chapter. And with that backdrop, Rusev’s “Be Like Rusev” promo hit even harder.
The Promo – “Be Like Rusev”
Rusev’s RAW promo that night was something different. Typically, promos are all about hyping rivalries or calling out opponents. But Rusev took a new route.
His key line, “I’m no bully — I’m a beacon,” struck a chord. It was more than words—it was a message. Rusev wanted to position himself as a guiding light, not just the intimidating villain fans had known for years. It signaled a major shift in his character.
Fans immediately connected with it. Many who once booed him were now cheering. It felt like the start of a babyface transformation, and the WWE Universe could sense it.
Rusev’s Rivalries – The Journey That Built a Legend
1. Rusev vs John Cena
One of Rusev’s most memorable rivalries was against John Cena. Back then, Rusev was undefeated and portrayed as an unstoppable monster. His battles with Cena elevated him to main-event status, proving he could hang with WWE’s biggest stars.
2. Rusev vs Roman Reigns
His feud with Roman Reigns showcased his ability to go toe-to-toe with another powerhouse. Each clash had big-fight energy, and fans started recognizing Rusev as one of the strongest performers on the roster.
3. Rusev vs Sheamus – Brotherhood to Rivalry
Perhaps the most emotional feud was with Sheamus. Once allies, their paths collided in Paris. The clash was brutal and symbolic, paving the way for Rusev’s promo. This rivalry marked the shift from brute enforcer to inspirational leader.

Ending Image: Split-frame design – old heel Rusev vs new inspiring Rusev as a beacon.
Impact of the Promo on WWE Universe
Rusev’s “Be Like Rusev” promo shook the WWE Universe in a big way.
- Fan Reaction: Fans praised the shift, saying Rusev was finally stepping into the spotlight he always deserved.
- Character Build: By calling himself a beacon, he showed new layers to his persona. This wasn’t just about strength—it was about leadership.
- Future Feuds: With this new angle, fans started speculating about who his next opponents might be. Would he go after a heel champion? Or inspire a new kind of rivalry?
The promo created a sense of excitement about Rusev’s direction that hadn’t been felt in years.
Why This Promo Matters in Today’s WWE
WWE is in a phase where new stars are being built and fresh stories are needed. Rusev’s promo couldn’t have come at a better time. It gave him a new identity that connects not just with hardcore fans but with casual viewers too.
“Be Like Rusev” wasn’t just a catchphrase. It was a statement of intent. Now Rusev isn’t simply a powerhouse wrestler—he’s a character with depth, someone who can inspire and entertain both inside and outside the ring.
Rusev’s “Be Like Rusev” promo on WWE RAW after Clash in Paris win redefined his character, inspiring fans and proving his dominance in WWE.
Conclusion – Villain to Beacon
At the end of the day, WWE superstars become legends not just with what they do in the ring, but with what they say on the mic. Rusev’s “Be Like Rusev” promo is proof of that. From being labeled a villain to stepping forward as a beacon, he has completely transformed his image.
For the fans, this feels like the start of something special. The coming months will show whether WWE fully capitalizes on this new direction. One thing is for sure—Rusev has captured the spotlight, and the WWE Universe is ready to follow his lead.
FAQs
Q1: When did Rusev give the “Be Like Rusev” promo?
Rusev delivered it on the September 1, 2025, episode of WWE RAW after Clash in Paris.
Q2: What was the highlight line of the promo?
The standout line was: “I’m no bully — I’m a beacon.”
Q3: Who did Rusev defeat before delivering this promo?
He defeated Sheamus at the Clash in Paris pay-per-view.
Q4: Does this promo signal a face turn for Rusev?
Yes, many fans believe this promo is the beginning of his babyface transformation.
Q5: How did the WWE Universe react to the promo?
Fans welcomed it as refreshing and motivational, seeing Rusev as more than just brute strength.